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  Domain Name Registration
Worldwide, non-US businesses are increasingly going for country specific domain names, i.e., .co.uk, .co.au etc. The advantages are many. Primarily, it shows the purpose & focus of the site. Another important reason is that at least 9000 new domain names are registered everyday, most of them being .COM names. They don't want to be lost in the deluge.

You can have a .COM name such as www.yourname.com (and also .net or .org if you like). Alternatively, you can register in India and get a name such as www.yourname.co.in (.in means it is an Indian site). Or you can simply settle for a sub-domain name. It is an appendage to a domain name your hosting service provider offers you. Example, www.somename.com/yourname - The 'somename' being an already registered domain.

.COM Registration
The registration is done by interNIC at USA. If the name you preferred is available, you have to fill out a form with details about yourself and your host. Pay $70 as regn. charges which is valid for 2 years. Your domain name will be activated in the shortest time.

Indian Domain Registration
The registration is done by NCST in India. The suffixes are specific

.co.in - Commercial Establishments
.org.in - Non-Profit Organizations
.ac.in - Educational Institutions
.gov.in - Government Depts./Agencies
.net.in - Networks

The requirements for registering Indian Domain Names are relatively stiff. But, it is one more reason for users to be sure about the content when they see a '.in' domain. The main points are,

  1. The requested name must be the name of the applying establishment. Or it should be their registered trademark.
  2. The applicant should be located in India.
  3. The site should be hosted in India. 
  4. Regn. Charges will be Rs.1,500/- for 2 years.
  5. You need documentary evidence to prove your credentials.
  6. Ofcourse, the name should be available.

Sub-domain
You don't need to register with any statutory body. If you are content with a sub-domain, then you can also consider hosting your site on a free server as well. You can have as much as 20MB - 30MB for free, like this site. (See Free Hosting).

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Plan your site
You may have an idea of what to display in your website. If you don't, defining target audience is a good place to start.
Maintaining your site
In to-day's business getting a customer is one thing, retaining them is a bigger challenge. The customer should keep coming back, sometimes bringing a friend along. That's a new customer for you.
How much it all costs you
Apart from promoting the sites, the net can be used to your advantage in Contest & Carnival participation.
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